Adrealm (ARM)

A New Ecosystem for Digital Advertising

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What is Adrealm?

Adrealm aims to provide an open underlying layer of transactional and data capability. The business ecosystem is open-source. In the early phase of building the ecosystem, Adrealm will lead the building of Apps and key data processing engines to facilitate and encourage other developers to create thirdparty apps on Adrealm. Adrealm will serve as an ecosystem operating system.

Adrealm diminishes the reach and effect of large monopolistic platforms by enabling differentiated services and crowdsourcing at key stages of advertising. By establishing a transparent marketplace for “micro-services” for advertisers and developers, together we will reach a new threshold of ethical and efficient operations.

The first step is (a) to separate each of the technical phases of advertising into the blockchain, and (b) redefine each role as a “micro-service.” Each role will then correspond to a type of service. Each type of service will have a group of service providers that fulfills the service-need through the execution of smart contracts. In this way, risk is reduced through crowdsourcing — may the best service provider win the contract. Adrealm will be responsible for standardizing the operating model for each type of service provider, and for providing standard codes and smart contract templates.

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