Augmented Reality in mCommerce

Review Score
ICO Price
0.025 USD
Pre ICO Price
0.025 USD
Soft Cap
5,000,000 USD
Hard Cap
30,000,000 USD
Pre ICO Start Date
1 September 2018
Pre ICO End Date
30 November 2018
Start Date
1 January 2019
End Date
30 April 2019

What is ARFREYR?


Arfreyr is an m-commerce platform which brings AR (Augmented Reality) and e-commerce together. AR is an integration of digital information with the user’s environment in real time. It comes in various forms such as mobile phones and smart glasses. Basically, it uses the physical world we know and overlays new information on top of it. “PinTrip” by Freyr Studio is their first AR based navigation app. The App is available on the AppStore and received quite well reviews so far.

Arfreyr builds a platform that provides detailed information in a visual way. We aim to create an ecosystem that will unite customers, merchants and suppliers on a blockchain platform for trading goods across the globe where crypto and fiat can coexist. Our platform will be a bridge between the physical world and the digital world. Through our app, you will be able to visualize the products just like you are actually wearing it. Therefore, there will be no need to go to a physical store and see the samples of the product to purchase it. The platform will basically bring the product to you and visualize it as you are actually in the wardrobe and test it on your own. Additionally, the user will be able to check the price digitally, view a 3D presentation of the product and they will do all of those with their mobile devices without even leaving the house and going to a sample shop. In the digital world, we are living, the users will, of course, also be able to take photos and share them with their friends and followers on social media. These will make shopping very effective and easy. Furthermore, Arfreyr will make it possible for people to purchase on the go with their smartphones or tablets by simply scanning the AR-enabled images. Thus, this featured e-commerce platform will also be attractive for brand owners as a way to advertise their brands and products.

Arfreyr, in addition to creating an exchange, will use their FRY Token as the main currency on the platform to make it more convenient. Additional discounts for users who use FRY as a payment method will make it even more attractive to use the FRY Tokens.

Arfreyr’s ICO will start soon. You can sign up on our website ( for further information.

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