What is Axel?
Data is the new gold. It’s the new oil. It’s the new currency. In the digital economy, data has become one of the greatest drivers of value. The largest companies in the world are powered by data – Apple, Google, Facebook, Amazon, Alibaba, Tencent…the list continues.
But the creators of data have seen their control over their own identities eroded. Sometimes openly, often covertly. Even big companies have been left vulnerable to a lack of transparency on how data is managed by other companies.
Choice and control are compromised for convenience. And many individuals and companies are left to believe that you can only have one or the other.
AXEL has different ideas. We believe control should always remain with the data creator and we’re creating the tools to enable everyone to participate in the digital economy. We call it “data custody”. In fact, we’re redefining how data is handled.