What is Cros?
Cros is a decentralized platform focused on in-game advertising within the gaming ecosystem. It allows developers and brands to integrate ads seamlessly into gameplay across various platforms, using blockchain for transparency and smart contracts for secure transactions. By creating ad assets as NFTs, Cros enables brands to embed branded elements like virtual billboards and branded virtual goods directly into games, targeting players non-disruptively. The platform also provides SDKs and APIs for developers to implement this ad infrastructure across games and virtual worlds like Decentraland and Roblox, facilitating a chain-agnostic approach to integrate with multiple blockchain networks.
Additionally, Cros plans to operate a marketplace where brands can offer virtual goods, wearables, and other digital assets alongside traditional merchandise, enhancing engagement for brands targeting digital-native audiences. Through its decentralized Layer 2 blockchain protocol, the platform aims to provide robust support for data transparency and transaction validation, aiming to set standards for open and integrated in-game advertising across gaming and metaverse spaces. Cros’s roadmap includes supporting major gaming consoles and expanding tools for creators and brands by 2025.