What is Dayta?
We in the Dayta project believe that your personal information is yours to consume, withhold, disseminate and manage as you see fit. GDPR and other data protection and data privacy regulations will help with this, especially in relation to marketing consent and 3rd party organisations that manage data. However, it is not the intention of regulatory authorities and legal frameworks to bludgeon businesses into avoiding the use of our personal data but make clear their responsibilities and the extent to which they are accountable for its use and safe-keeping, building on previous complimentary regulations such as the Data Privacy Directive (DPD), ePrivacy Directive and PECR.