What is Look Lateral?
As art and technology enthusiasts, it is the values of the Renaissance that drive us: reason, exploration, science, innovation and disruption. Look Lateral’s mission continues the audacity of our Italian intellectual and artistic heritage: to enable global, open access to the art market for everyone. We want to help transform the current art market in order to increase its liquidity and increase global availability of art. We want to make the art market a more transparent and liquid marketplace with universal access to it, and resolve issues that have hampered it since its beginnings.
Our approach will harness the power of the latest iteration of blockchain technology and solve today’s limited spread of information in art value, while relying on a secure Provenance System that ensures the accurate pricing of art assets. This will encourage a higher participation in the art players ecosystems, proportionally with a higher liquidity fostered in the art market.
This global venture has the backing of experts in the global art, technology and finance sectors with experience and knowledge of the mechanisms that regulate the global art ecosystem gravitating around art.