What is Poseidon?
Poseidon has developed the reduce platform that allows you to turn the negative environmental impact
of every purchase you make into positive climate action. This is possible through a revolutionary integration
that connects you directly to forest conservation projects, allowing you to make micro-donations
with a measurable impact. One of the challenges with such philanthropic giving is transparency. How
can Poseidon ensure that your donations really reach the causes you would like to support? We are solving
this with the use of blockchain, a technology that creates transparency and traceability by storing transaction
information publicly. Another challenge is how to accurately account for the climate impact of your lifestyle
choices? Using blockchain technology, we are able to solve this challenge as well. By processing
micro-donations in almost real-time, we attach climate action directly to your product and service purchases,
giving you the confidence that you want. Our initial focus is on retail integrations, because we believe this
can lead to the biggest change in the way carbon credits are used. With a simple and accessible method of
purchasing carbon credits in place, each and every one of us will be able to support crucial land-based
emission reduction projects that protect forests and national parks in some of the world’s most endangered
areas, supporting local economies that will have a lasting positive impact on our planet.
The reduce platform is unique in many ways. With it, we can transact grams of carbon credits, for the
first time, allowing us to integrate the carbon market with the retail sector. Our platform is truly end-toend,
connecting people protecting forests with consumers around the world at the point of sale. This
has never been done before.
Once our solution is fully operational, retailers will be able to offer carbon credits with every product
and service to mitigate and rebalance their negative climate impact or even turn them into a
“climate positive” offering. Customers will be able to make a purchase at a physical shop or online
store and immediately contribute to the fight against climate change.
Using our blockchain-based and artificial intelligence-powered platform, forest-based carbon credits
will be managed throughout their entire lifecycle. It will offer transparency, traceability, and monitoring
at every step. While it will of course sit alongside the structural improvements that businesses are
making to lower their emissions, it offers the critical acceleration in activity and funding for emission
reduction projects, driving the changes necessary for sustainable global development.