What is Your Data Safe?
I am Phil Chapman, Co-Founder and CEO of Your Data Safe.
For the last year I have been assisting companies with GDPR compliance and advising on personal data protection. I have seen the huge demand businesses have for GDPR compliant data and data support services, both of which are not currently being met. I have also seen first-hand how people’s data is traded andprofited from without the knowledge of the individuals.
You probably all know that personal data now forms a significant part of our everyday lives and that sometimes it is used without our consent. However,you probably don’t know the true value of your data?
The European Commission predicts that the value of the EU personal data market to reach 1 trillion euros by 2020. This rapid move to digital data has meant that new rules have had to be created in order to regulate the use of personal data.
Hence, The GDPR (General Data Protection Regulation) came into force May25th 2018.
So, why is the GDPR required? You only have to look at recent cases of data misuse and data breaches to realise that regulation is long overdue. Among the cases to hit the headlines in 2018 were Cambridge Analytica and Facebook which involved corporates profiting from personal data without the consent of the individual. If you look at the Information Commissioners Office (ICO) website you will see that many companies have been fined for selling personal data to third parties (for profit) again without the individuals knowledge and most importantly their consent
This is why we started Your Data Safe. Corporates need GDPR compliant ‘pure data’ to allow them to accurately market to individuals and they are willing to pay a premium for it. Your Data Safe is a GDPR Compliant Data Management & Rewards Platform. We will give the control of personal data back to the rightful owner; the data subject whilst at the same time assisting businesses with training and navigating the world of GDPR compliance. Our goal is to make Your Data Safe the No1 Trusted source for GDPR compliant pure data in the EU and beyond.
Our mission is simple;
Firstly; to change the way consumer data is handled and traded via the redistribution of value, allowing personal data to be used and monetised for targeted marketing and advertising.
Secondly; to educate and assist companies in GDPR compliance.
Your Data Safe will offer its corporate clients a host of GDPR services including data consultancy and Virtual DPO services. As well as this we will have secure storage and transfer facilities for tasks such as ‘subject access requests’ and ‘rights to erasure’. All supported via a network infrastructure using blockchain technology.
The big difference between Your Data Safe and the existing business model, is that consumers will be rewarded in our native YDS Token each time any of their data is used via our platform. Your Data Safe intends to disrupt this multi-billion euro industry and put the individuals firmly back in control of their personal data.